THE BEARD: MORE THAN AN ACCESSORY, A WAY OF LIFE.

From the Vikings to the men of today, the beard has always been associated with strength, masculinity and identity. But over time it has become much more than a symbol: a real element of style and personality.

Today, the beard is worn, shaped and above all… cared for. Bearded men come together in groups, meet-ups are organised, and a whole fashion and lifestyle world has grown up around the beard.

Here in the Three Borders too, the trend is catching on, with enthusiasts and local expertise. Beard care products, such as the oils and serums from Zaza Riviera Herbs, go hand in hand with this new way of looking after yourself.

The beard is no longer just a matter of appearance. It tells of a style, a personality and sometimes even a philosophy of life.

Discover our full article on Radio Tripoint.